HBH Logo

Benefits of Using the Homegrown By Heroes Label


Program History

Founded by the Kentucky Department of Agriculture in January 2013, the Homegrown By Heroes label has been administered nationally by Farmer Veteran Coalition since Veterans Day of that same year. Since then, the program has expanded to include more than 1,100 members in all 50 states plus Puerto Rico.

Homegrown By Heroes is supported by several national agriculture and food safety leaders such as the United States Department of Agriculture, Farm Credit and the American Farm Bureau.

USDAFarm CreditAmerican Farm Bureau


State Partners

Several State Departments of Agriculture have officially partnered with the Homegrown By Heroes label to produce a merged label combining elements of the state’s own ‘Buy Local’ label and the Homegrown By Heroes label. In order to display your state’s merged logo, you must first become certified with the Homegrown By Heroes label before certifying with your state’s department of agriculture. See below which states have created a merged logo–click on the logo to go to that state’s ‘Buy Local’ website.

Other states have partnered with the Homegrown By Heroes label and have elected to promote it separately, but in harmony with their own ‘Buy Local’ labels.

Kentucky ProudArkansas GrownIllinois Products

Indiana GrownVermont ProudNew Jersey FreshNew Mexico Grown with TraditionVirginia GrownOK Grown

Certified SC GrownOhio Proud